In this bilingual, interactive webinar, the presenters provided background from their own experiences in how to research individuals, companies and industries with social media; key sources for social media research.

Hosted and moderated by : Paul Century, Law Librarian, Borden Ladner Gervais LLP
Speaker : Zena Applebaum, Director of Competitive Intelligence, Bennett Jones LLP
Speaker : Mirjana Martic, Business Information Specialist, SAQ
Speaker : Rajiv Johal, Financial and Economics Librarian, Concordia University

You will benefit from this webinar by:

  • Learning the importance of developing a structure for competitive intelligence purposes to monitor social media
  • Discovering how to leverage social media to provide to management with critical information required for decision making and planning
  • Acquiring extensive knowledge on how to select best social media based on specific needs.

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