In this bilingual, interactive webinar, the presenters provided background from their own experiences in how to research individuals, companies and industries with social media; key sources for social media research.
Hosted and moderated by : Paul Century, Law Librarian, Borden Ladner Gervais LLP
Speaker : Zena Applebaum, Director of Competitive Intelligence, Bennett Jones LLP
Speaker : Mirjana Martic, Business Information Specialist, SAQ
Speaker : Rajiv Johal, Financial and Economics Librarian, Concordia University
You will benefit from this webinar by:
- Learning the importance of developing a structure for competitive intelligence purposes to monitor social media
- Discovering how to leverage social media to provide to management with critical information required for decision making and planning
- Acquiring extensive knowledge on how to select best social media based on specific needs.