01 Identify the contacts influencing your audience
- 25 000 Canadian contacts, 1.6 million contacts worldwide
- 500 contacts updated every week by our team of specialists
- Save a lot of time, thanks to the bibliographic information available for each contact
- Target the right influencer by segmenting contacts by “Talking about” and region

02 Communicate effectively with different types of media
- Send emails easily and intuitively
- Create customized and automatically updated mailing
- Contact the influencer according to his preferences thanks to the descriptive details available in each contact
- Get coverage in the appropriate publications using editorial roadmaps providing an overview of upcoming coverage in different media
03 Track your campaigns
- Schedule a further email based on influencer behavior following first sent
- Opening rate
- Clickthrough rate
- Bounce rate
- Summary of clicks
- Centralize information and take advantage of social media activity streams and engagement software

04 Evaluate the performance of your efforts of communication
- The web traffic generated
- The number of mentions
- Revenue generated
- The types of media that generated the coverage
- The tone of the news over time
- And much more!