Learn best practices for identifying influencers

Influencers play a critical role in your industry. Whether journalists, bloggers, or clients active on forums and social media, their opinions matter because they have the power to quickly change their followers’ behaviour.

In a time of ever-increasing interaction and influence among various types of media and community platforms, businesses must monitor and analyze their activities to maintain control over the underlying message.
But who are these influencers? And how do you keep them in check?

This document was designed to be a practical tool to help you identify your influencers across all media.