Remember that press reviews are a crisis prevention tool more than anything!

A press review is when you collect, sort, prioritize, and analyze information about your company, its competitors, your area of activity, and specific topics of interest. When done properly, press reviews help you understand the environment in which your company operates and can be a strategic tool for making informed decisions.

Staying up on industry news and trends will help you anticipate change, craft business strategies, and prevent crises.