White Paper
Business Reputation Management
Four experts weigh in on the importance of managing their company’s reputation
The importance of business reputation management
Reputation management is hardly a new concept. But while most of today’s businesses understand how important it is, very few of them manage their reputation proactively. The emergence of the Web and social media has also made reputation management more complex than ever before.
To better understand the challenges of reputation management, we had four experts weigh in on the importance of having a solid reputation, managing it proactively, and handling the impact of social media.
Our Experts
- Michel Lemay, Transat A.T. inc.
- Dave Scholz, Léger
- Dominique Dionne, Caisse de dépôt et placement du Québec
- François Taschereau, Taschereau Relations Publiques
